The Bob Marley name has justly been synonymous with weed since Tuff Gong existed. And the Bob Marley weed brand will likely become a (legal!) corporate marijuana force to be reckoned with in due time.
But oddly enough, since the Bob Marley name literally signifies “weed” for some, the name is sometimes wrongly attached to weed-related products. A small-time Italian town’s ice cream shop and hemp-seed company, Canapa Ligura, teamed up to start serving up “Bob Marley ice cream.”
Not to be confused with the Ben & Jerry’s special edition Bob Marley flavor, this ice cream seems to simply include hemp (not to be confused with THC) but oddly claims it will get people high:
The exotic yummy will be issued by the ice cream shop in the small town of Alassio in northern Italy. And the producers hope their customers will try ‘Bob Marley’ ice cream before the New Year.
It has numerous “beneficial properties due to the high presence of fatty acids, which make it a valuable way to fight and prevent different ailments including arteriosclerosis, cholesterol, osteoarthritis, respiratory disorders, eczema and acne,” the producers claim. [RT]
For Hemp to be considered Hemp and not cannabis, the plant must have under .3% THC in it. So there is a small chance that the hemp used includes a slim percentage of THC and, when extracted, could have a tiny euphoric effect on people eating the ice cream.
But it’s more likely these Italians are selling a placebo product for its shock value and either naively tying it to the Bob Marley name or intentionally creating hype. Either way, it’s likely to sell and also draw the ire of “Marley Natural.”
As for the legality of this in Italy, the stuff should be kosher: the nation’s army grows pounds on pounds of medical weed and in 2016, some Italian legislators introduced a bill to legalize the plant.