Listen, we get it. There's a ton of new music that drops from all directions at all times. It's extremely difficult to keep up, that's no secret. But if we can do it, blunted out and busy as we are, then you certainly can, too. Just gotta believe in yourself, champ.
On that note, here are some new drops that have been stuck in rotation this week. Watch, listen, share, and act like you found it when it had no plays like everyone else does. You'll fit right in.
First up is one of the most whip-worthy bangers I've heard in a while, straight out of the deep south. Alabama sensation Luh Soldier dropped off a new video for "What Happened," which is exactly what I ask myself after I smoke a blunt and somehow end up at Zaxby's. If you weren't familiar with Luh Soldier before, you are now. Keep your ears peeled for more from the 19-year-old, going to be a huge year for him.
Next up is a fire new visual from Da$h, who always manages to come back with some dope shit even after seemingly staying out of the limelight for a while. The new video for "Usual" was shot entirely on an iPhone, so stop making excuses for why you haven't put out a new video in two years. You can find this track on his IS HE DEAD YET? EP, which came out last September and is also worth a listen during your next smoke session.
You should definitely already know this, but the actual true GOAT T-Pain dropped his highly anticipated new album 1UP last night and it's a must-listen front to back and back again. One of the most brilliant songwriters of our time or any other, T-Pain brings the heat on every single track, plus brings along a star-studded list of friends for the ride, with Lil Wayne, Flipp Dinero, Tory Lanez, and more all making great guest appearances. Instant classic.
Last year, a ton of people who had been sleeping on Key! for years finally figured out what the fuck was up. The Atlanta-native and underground legend teamed up with Kenny Beats for what would become one of the best albums of the year in 777, and the response was insane. Thankfully, we're still getting visual treatments to some of the album's most memorable cuts, as Key! just delivered a David Wept-directed video for "Famous." Whoa Kenny.
If Kodak's Dying To Live album wasn't enough for you, the infamous Project Baby is back with a new follow-up single and accompanying video for you greedy little gerbils. On "Pimpin Ain't Eazy," Kodak continues to flex his lyrical muscle and prove that he's one of the strongest young artists the genre's had in years. It's scary how effortless he makes it seem at times, and he just keeps getting better. Should be another huge year for the Florida artist, and we can't wait to listen.