Jay-Z Decides to Climb Aboard the Cannabis Industry as a Chief Brand Strategist

As the cannabis industry continues to reach new heights, Hova himself has decided to dive into the business. Recently named hip-hop’s first billionaire, Jay seems to know what he’s doing when it comes to his money moves, and has teamed up with the California-based cannabis company Caliva. “Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”, said the famed Brooklyn MC with regards to his most recent venture. Hov isn’t the first celeb to turn their love for weed into a business, but sets an example that others will be sure to follow as the business of buds continues to expand.